PHASE 1 DELIVERABLE

Landing Page Brief

Use the brief below during the kickoff session to capture requirements and share reference material. Answers save live and remain part of this document.

Kickoff brief

Fields are prefilled with the answers already documented in the executed SOW, so the kickoff session is about validating and completing them. Edits save automatically to this document, are attributed to whoever wrote them, and stay visible to both teams.

Your nameRecorded with every change you make.

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1. Audience and positioning

Primary audienceRoles, facility types, decision makers we must speak to.Core problem the product solvesKey differentiators vs. alternativesProof points, stats, or customer results we can use

2. Landing page content

Preferred headline directionValue propositions to feature (3 to 5)Primary call to actionDemo request, contact sales, download, etc.Form fields required for lead captureLegal, compliance, or regulatory language required

3. Technical and HubSpot

Hosting decisionHosted landing page tool or the client website.HubSpot forms, workflows, and lead routingTracking, analytics, and UTM requirementsAccess, logins, or stakeholders needed to launch

4. Brand and references

Brand guidelines, fonts, and color rulesReference pages or competitor examples we likeOpen items and kickoff notes

5. Reference files

Upload brand assets, product screenshots, copy decks, or any reference material. Files are stored securely so the Adchor team can download them when production starts.

Drag and drop files hereor click to browse. Up to 50 MB per file.

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